Growing at 1%

Small, consistent changes will help you achieve scale

Big growth — say, tripling your subscriber base or customer base — often feel impossible. Small changes, on the other hand, do not.

As you grow your business, aim to grow its customer base by 1% per day. If you do this, you’ll grow 37 times per year. While it’s hard to keep this up in the long run, shorter time frames — especially with a small base — are easy.

If you have a 100 customers, finding another one online or in person will grow your base by 1%.

On the other hand, setting similar goals — like 3% per week — will yield big success too. 3% per week grows your business nearly 5x over a year.