How to use Amazon ads for non-Amazon products

Using purchase behavior to drive acquisition

Most eCommerce are very familiar with Facebook and Google advertising networks, but few actively consider Amazon’s advertising network as a viable alternative. Indeed, Amazon ads are likely to represent nearly 10% of all ad spend in 2019 or 2020. In 2018, Amazon advertising generated over $10 billion in revenue for the company.

If you don’t sell on Amazon, you can still leverage the network. Amazon allows you to buy display ads and target folks across its website or broader network of products.

So what’s in it for you, if you don’t sell on Amazon? Well, what’s amazing is that you can still target people based on their searches and purchases. If someone just bought an expensive camera, you can sell them photography equipment. If they buy cook books, you can target them with classes. This is what Masterclass does with their courses, for example.